I got a call from a friend who was upset that his website traffic had dwindled, and sales were on a steep decline. My first thought was maybe he got caught up in some link scheme that got his site penalized. It turns out the problem was a simple mistake that many people have made including me.
Once in a blue moon, this dragon does shop. I was reading an email newsletter yesterday when I saw an ad from an online retailer. Instead of reading the article, I clicked through to learn more about the store and its offerings. My expectations utterly changed when I got to the site. I wondered if this online tactic had been tested, and then I saw it again.