Balancing Expectations and Email Permissions

For many webmasters, a key goal is building a list of emails. This makes sense when you have a newsletter or want to communicate to your audience outside of the site.

In the case of eCommerce sites, the email can be crucial as you may need it to communicate about order progress or problems. In setting up for emails, you need to balance expectations as there is always a tipping point where the prospect or client won’t proceed.
[Read more…]