Have you ever had a situation where you were so excited to do something on your website and then you were told to wait? Usually this was a developer or someone in IT. This often happened to us when trying to install simple code on a website. By simple, I mean code snippets you use for analyzing and monitoring your site. Believe it or not, Google may have a “Win-Win” solution called Google Tag Manager (GTM) that appeases marketing, IT and site owners. You can use it for more than Google products.